When a farm delivers fresh vegetables directly to a supermarket, this process is known as what type of distribution?

The correct answer is direct distribution because it involves the farm selling its products directly to the supermarket without any intermediaries or additional steps in between. This allows the producer to maintain greater control over the product and often results in fresher goods for the consumer. In this scenario, the farm effectively acts as the supplier of fresh vegetables to the supermarket, establishing a straightforward channel where the product moves directly from producer to retailer.

Indirect distribution, on the other hand, would involve intermediaries, such as wholesalers or distributors, who would typically purchase the products from the farm and then sell them to the supermarket. Exporting refers specifically to selling goods to another country, which does not apply in this case of local distribution. Intermediate distribution is not commonly used in industry terminology and would likely suggest a channel involving multiple distribution stages, which is not the case here.