What type of market involves purchasing products primarily for personal use?

The consumer market is defined as an environment where individuals purchase goods and services primarily for personal use rather than for resale or for business purposes. This market is driven by the wants and needs of individuals, focusing on products that enhance their daily lives, such as clothing, food, electronics, and other personal goods. The behavior of consumers in this market is influenced by factors such as preferences, trends, and economic conditions.

In contrast, the other types of markets focus on different purchasing behaviors. B2B, or business-to-business markets, involve companies selling goods or services to other businesses rather than individual consumers. The retail market encompasses businesses that sell directly to consumers, but it's categorized within the broader consumer market. The wholesale market typically involves transactions between manufacturers or distributors and retail businesses, focusing on bulk sales rather than personal consumption. Thus, the consumer market is specifically centered on individuals buying for their own use, making it the correct choice.