What is the purpose of value chain analysis?

Value chain analysis is primarily focused on examining the internal activities of a company to identify where value is added within the organization. This process allows a business to understand its operational strengths and weaknesses, which can ultimately lead to enhanced efficiency and competitive advantage. By breaking down the various stages of production, from raw materials to final delivery, companies can pinpoint specific areas where they can reduce costs or improve processes, thereby creating greater value for customers.

While evaluating competitors' strategies, assessing customer satisfaction, and projecting market trends are important aspects of business strategy, they do not directly relate to the internal focus of value chain analysis. The purpose of this analysis is to foster a deeper understanding of how various functions within the company contribute to overall value, making option C the most accurate representation of its purpose.