What is a key benefit of e-commerce for companies like Dell?

The benefit of e-commerce for companies like Dell primarily lies in its ability to enable the supply of custom-built PCs efficiently across various regions, such as Europe. Through e-commerce platforms, Dell can connect directly with customers, allowing them to configure and order PCs tailored to their specific needs. This direct interaction reduces the friction traditionally associated with retail, streamlining the entire purchasing process.

Moreover, utilizing e-commerce allows Dell to reduce inventory costs, as it can build PCs to order rather than maintaining large stocks of pre-built models. This model caters to the personalized demands of consumers more effectively and enhances customer satisfaction. The ability to offer customization through an online interface is a distinct advantage that traditional sales channels typically cannot match.