What is a key benefit of direct distribution for businesses?

Prepare for the FBLA International/Global Business Exam! Study with flashcards and multiple choice questions, each with hints and explanations. Get set for success!

Direct distribution provides a key benefit of faster delivery to consumers because it eliminates intermediaries in the supply chain. When businesses distribute their products directly to customers, they can respond to orders immediately and expedite the shipping process. This reduces transit times and allows for quicker access to products for consumers. With no middlemen involved, the flow of products is streamlined, enabling businesses to meet consumer demand promptly.

Additionally, while factors like lower logistics costs, increased product visibility, and more control over product pricing can be relevant in the context of direct distribution, the primary advantage is the ability to reach customers more swiftly. The direct connection between the producer and the consumer facilitates not only speed but also improved communication and customer satisfaction.

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