What does product adaptation in global marketing primarily aim to achieve?

Product adaptation in global marketing primarily aims to modify a product to meet local market needs. This approach recognizes that consumers in different geographic areas may have distinct preferences, tastes, and cultural influences that impact their purchasing decisions. By tailoring a product to fit these local characteristics—such as altering ingredients, design, packaging, or features—companies can ensure better acceptance and greater customer satisfaction within specific markets.

For instance, a food product might be adjusted to align with local dietary restrictions or flavor preferences, while technology products may be adapted to accommodate local languages or regulatory standards. By focusing on these modifications, businesses can enhance their competitive advantage in diverse markets and ultimately drive higher sales and brand loyalty.