In the context of marketing, product adaptation may involve

Product adaptation in marketing refers to modifying a product to meet the specific needs and preferences of different markets. This can include changing features, designs, sizes, flavors, or packaging to align with local tastes, cultural factors, or legal requirements in various regions. By adjusting these aspects, companies can enhance customer satisfaction and acceptance, leading to improved sales and market penetration in diverse markets.

For instance, an electronics manufacturer may design a version of its smartphone that caters to specific regional functionalities, such as local language support or varying internet connectivity features. This strategic approach ensures that products are not only relevant but also appealing to the target consumers in different geographic and cultural contexts.